Bournemouth have secured a new commercial partnership with Witchmark Distillery for the 2026/27 season. The south-based spirits producer becomes an exclusive executive regional partner of AFC Bournemouth.
Brian Benjafield, the club's commercial executive, welcomed the deal. "We’re delighted to welcome Witchmark Distillery as an executive regional partner," he said.
The agreement includes pitch-side and in-stadium advertising, hospitality opportunities, and product sales at Vitality Stadium. Supporters will be able to purchase Witchmark's single origin vodka and black lime gin on matchdays.
Jon Carson, commercial director at Witchmark Distillery, said the move aligns with the brand's regional growth. "Partnering with AFC Bournemouth is an incredibly exciting next step for Witchmark," Carson stated.
A significant part of the partnership is a £1 million investment to upgrade facilities at Bournemouth leisure centre. This commitment extends the deal's impact beyond matchday visibility into the local community.
The deal runs for the full 2026/27 campaign as the Cherries handle the Premier League season. Andoni Iraola's side currently sit 17th in the table with three points from their opening five games.
Witchmark Distillery has an existing partnership with Bath Rugby, indicating a strategic move into sports sponsorship. The Bournemouth agreement is exclusive for the regional category this season.
The report in full is at Bournemouth Echo
