Bournemouth CEO Jim Frevola has addressed the controversy surrounding the team's new kit design, confirming that there will be no changes for the 2026/27 season. With the team currently standing 25 points behind leaders Arsenal, Frevola acknowledged the fan backlash over the pink Vitality logo.
What happened?
The new kit design, which features a pink front-of-shirt sponsor logo, has been met with criticism from fans, with over 800 supporters signing a petition to remove the logo.
Why it matters for Bournemouth
Frevola emphasized that the partnership with Vitality is crucial for the team's finances, stating that without it, they would be in violation of squad cost ratio.
What comes next?
Despite the backlash, Frevola confirmed that sales have been stronger than expected, and that the team will take fan feedback into consideration for future designs. With the team's next fixture against Aston Villa on February 10, 2027, fans will be watching closely to see how the team performs. The current league standing, with 48 goals scored and 49 conceded, gives a goal difference of -1, and the team is looking to improve their position in the table.
